Welcome Back To The Dish, Practice Cafe’s Newsletter!
This is The Dish, your weekly digest providing actionable insights on how to maximize your dental marketing dollars. Each week, we send out short and sweet treats to help you navigate the obstacles our clients are facing in real-time.
Here’s Your Weekly Slice: Growing Your Membership Plan
Last week, we laid out the case for why you might want to consider prioritizing an in-house membership plan to supercharge your growth efforts. This week, we’re examining three ways you can organically get the word out about your membership plan.
1. Ask Your Hygienists to Get Curious
Hygiene teams can be the sales force behind an in-house membership plan. They are the eyes and ears that can help you identify prime candidates. As an example, if there’s a 20-40 year old insurance patient in the chair with relatively healthy dental hygiene who doesn’t need much treatment outside of preventative maintenance – start asking questions about their insurance and level of happiness with insurance. As hygienists are consistently having these conversations, they’re bound to start adding membership plan enrollments. It might be worth collaborating on how you can incentivize your hygienists to get curious.
2. Highly Visible Marketing Collateral
Two places each patient must visit before leaving their appointment are the check-in and check-out desks. Keep a few brochures and one-pagers about your membership plan in these areas so that patients can’t help but see them. It’s another opportunity to strike up a conversation and identify potential fits.
3. Get It on Your Website
There are prospective patients without insurance doing Google searches every month looking for a dentist. If there’s no content on your website about your membership plan and the benefits for that patient segment, you’re not allowing them to find out how you can help. Work with your website partner to get some compelling content visible for online searches.
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