The Dish, Practice Cafe’s Newsletter!
This is The Dish, your weekly digest providing actionable insights on how to maximize your dental marketing dollars. Each week, we send out short and sweet treats to help you navigate the obstacles our clients are facing in real-time.
Here’s Your Weekly Slice: Stretching Your Marketing Spend
Marketing agency expenses can take up a big chunk of the budget pie. Are you wondering how you can increase patient appointments without skyrocketing ad spend? We’ve got you covered!
Here at Practice Cafe, we spend a good portion of our day analyzing dental marketing campaigns. Here are two critical data points we look at:
Call Connection Rate: Percentage of inbound calls connected to someone at the office.
Conversion Rate: Percentage of callers converted to patient appointments.
Why do we look at these so closely? It speaks to the client’s operational ability to maximize marketing spend. Let’s look at a scenario to illustrate…
Two Offices, Same Budget
Both Office 1 and Office 2 spend $3,000/month on an SEO and Google Ads campaign that generates 100 inbound calls per month. Here’s how their results differ:
Office 1: 60% call connection rate = 60 opportunities ; 30% conversion rate to patient appointments = 18 appointments booked.
Office 2: 90% call connection rate = 90 opportunities ; 40% conversion rate to patient appointments = 36 appointments booked.
Takeaway
Before you accept the marketing agency’s recommendation to “spend more money to drive more traffic,” take time to do an internal audit. Identify ways you can stretch your marketing spend further by exploring operational efficiencies.
Need More Help?
If you’re lacking visibility on data points like connection rate and front desk conversion rate, allow us to help!
Give us a shout
