Is direct mail still effective? What kind of dental mailing campaign is best for me? How granular can I get with my targeting of households? These are all good questions you may be asking if you’re considering sending out mailers for your dental practice. We’re here to tell you that direct mail is not obsolete … Continued
Whether you’re opening up a new pediatric or family-focused dental practice, or looking to grow your existing dental practice by adding more patient families with children, marketing plays a huge role in creating brand awareness and generating new patient leads. This post is full of things to keep in mind for both the start-up as … Continued
We’re nearing the end of another year, and we hope this one has been better for everyone than last year! We imagine that expiring insurance benefits and outstanding treatment plans are likely top of mind for many dentists this time of year, and we want to help you remind patients about them as well. Below … Continued
If you’re looking for a seasonal service project that’s festive, practical, and relatively simple, consider a Halloween candy buy back during the first half of November. We’re including some information, links, and FREE printables here to get you started! This post has been updated for 2021 with a couple options for dates for this year. … Continued
Most people will have formed an initial impression of your dental practice before they even speak with a front desk team member or an answering service, if you have one. Patient reviews and referrals, your dental website, photos and videos, and your practice’s social media activity—among other marketing endeavors—will all come together to portray your … Continued
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