Our rack card is primarily meant to be used for external referral dental marketing, but it can be an information piece for internal marketing in your practice as well. This piece is the same size as a common trifold brochure (when the brochure is folded), and the bottom part has a tear-off business card that usually has a new patient offer on it. We recommend establishing relationships with local businesses like hair and nail salons, gyms and yoga studios, chiropractors and other professionals in the health and wellness industry. The rack card is perfect for being displayed in a brochure rack or in a stack on a corner table in these neighboring businesses. It gives just enough information and incentive to interest people in contacting you without requiring as much time and attention as a full brochure. It also gives prospective patients the option to read the dental marketing information but only keep the business card portion to contact you at their convenience.

As part of your patient retention and professional referral efforts, we recommend occasionally writing notes to patients and colleagues. Yes, we're talking about handwritten notes sent in the mail. Have you heard of this before? This simple, old-fashioned gesture can be a detail that will make you unforgettable in the minds of your patients! We're not suggesting that you send a handwritten note to every single patient who comes to your office for anything and everything, we're just saying that sending a thank-you note for a certain level of treatment and perhaps to first-time patients is classy and memorable! It will take you three minutes and cost little more than the price of a stamp, yet in most cases, it will gain you buckets of patient goodwill.

If you have a group of colleagues who refer patients to your practice, or if you've networked with partner businesses that send people your way on a regular basis, a thoughtful handwritten card every now and again shows that you're thankful (and will make it more likely for those referrals to keep being sent your way).

Practice Cafe's standard size for a referral notepad is 5"x8" and we customize the content for its intended purpose. If the referral pad will be specifically to welcome patients sent from other dentists for unique services that you offer such as dental implant placement, teeth straightening, or wisdom teeth removal, then the content can be more specific. For more general referral solicitation aimed at referring doctors in a variety of fields from pediatrics to chiropractics, notepad content should be broader. We suggest putting together a nice referral package (to include referral pads) that you can hand-deliver when introducing yourself to potential referral sources. We often call this "cupcake duty." Yum!

Individual letters to patients, vendors, or colleagues can be printed on your official letterhead, and a notecard with your logo and branding is perfect for sending thank-you notes or birthday cards to patients and others in your professional network. When you need a letter to make more of an impression and to be sent to more people, Practice Cafe's custom-designed letters have both the wow factor you're looking for as well as the capability to be mass printed and mailed to your entire patient base. Occasions for sending a letter to all of your dental patients include the end of the year when people can use a reminder to take advantage of their remaining dental insurance benefits before they lose them. It doesn't hurt to run a holiday special at the same time to encourage case acceptance, or simply as a gesture of holiday cheer. A momentous occasion that calls for sending a letter to your dental practice's patients is an office move or the addition of another location. Announcements that are perhaps less momentous, yet still important and noteworthy include added partners or associates, new desirable technology and treatment offerings, and more accommodating financial options such as an in-house dental membership plan or adding a popular insurance in the area. Whatever your dental letter needs, Practice Cafe can design something for you that will get the job done and do it beautifully!

We design premiere posters and promo boards for a variety of purposes. Promo boards are basically promotional posters that are professionally designed, then inexpensively printed and mounted on foam core for display. Our clients use dental posters and promo boards to emphasize particular services, to promote initiatives like patient referral programs or seasonal offers, or to announce added treatments, new technology, and added employees or new in-house specialists. Other messages that can be well-communicated to patients using a poster or promo board include information about upcoming office renovations, a move or an additional office being opened, and details about special events from open houses and holiday celebrations to community outreach and charity events. Our standard size for a promo board design is either 11"x17" or 18"x24" but we're more than happy to customize the size to your individual needs depending on the purpose of your poster or promo board and where it will be displayed! Some clients display their promo boards temporarily, whereas others frame and hang their posters permanently in their lobbies or operatories. If you're looking for more dental poster ideas, check out Practice Cafe's freebies!