Practice Cafe offers both flexible, quarterly dental mailing programs as well as annual direct mail campaigns (for cost savings), so you can choose a campaign that meets your practice’s dental marketing needs, fits your allocated budget, and comes with a time commitment you’re comfortable with. Our direct mail is completely turnkey, including custom mailer design, quality printing, mailing lists with options (including new movers), dependable mailhouse fulfillment, transparent call tracking, initial phone training, and a complimentary analysis to encourage evidence-based decisions for the future.

Based on extensive direct mail campaign data analysis, we typically recommend saturation mailing lists for general practices. Except in areas with extreme heterogeneity of household income (or for dental specialists), we’ve found saturation mailings to have more optimal patient acquisition costs. For specialists and areas where saturation mailings don’t make sense, our mailing lists can be targeted based on numerous parameters. These parameters include but aren’t limited to estimated income levels, dwelling (home) type, age brackets, and whether a household has the presence of children. When it comes to your dental campaign’s mailing schedule, we evaluate relevant local scheduling concerns to identify ideal time periods for each of your mail drops. In dental marketing, good timing is almost as important as an appealing piece to mail!